Helping Financial Publishers Grow Revenue Through Copy and Affiliate Management
Services
Copy That Moves With the Market
Financial copy isn't static. I develop promotions around the themes investors are already paying attention to, combining timely market narratives, strong mechanisms, and direct-response principles to turn attention into subscriptions.
Affiliate Programs That Stay Active
Most affiliate programs don't fail because of low commissions. They go quiet because affiliates never had materials worth using or reasons to stay engaged. I build programs around what actually keeps partners active — audience aligned recruitment, materials that fit without heavy editing, and communication that treats affiliates like partners rather than names in a database.
One Person. Two Growth Levers
It's rare to find one person who understands both sides — how to write copy that converts and how to build the affiliate infrastructure that distributes it.
When both come from the same person, promotions are built with affiliates and their audiences in mind from the start. No disconnect between what the copy says and what affiliates can actually use. Better conversion. Stronger distribution. Less friction between the two.
Currently managing the affiliate program for a financial research publisher with 33,000+ subscribers and a 25- year track record.
In Practice...
Activating Dormant Affiliates
Affiliates go quiet for all kinds of reasons. I identified dormant partners within an existing program, reached out personally, provided updated materials and got several to their first sale within weeks.
Sometimes the best recruitment is already inside the program.
Sales Letters for Financial Services
Two long form sales letters for a financial research publisher — one for a systematic ETF signal service, another for a retirement focused investment newsletter.
Built around the specific fears and motivations of investors within 10-15 years of retirement. Strong mechanism. Clear proof. Copy that earns trust before it makes an ask.
Finding the Friction
Routine program reviews surface things that aren't immediately visible. Tracking gaps. Attribution issues. Technical problems created by platform changes.
I flag them, work with the right people to get them resolved and make sure affiliate effort is actually being counted.
Affiliate Base Audit
Not all affiliates are equal. I audited an existing program to assess how well each affiliate's audience actually matched the publisher's target demographic.
The findings reshaped the entire recruitment strategy going forward. Quality of affiliate consistently outperforms quantity.